How to Build Sales Funnel That Will Work on Autopilot

by Radoslaw Fabisiak

Intro to How To Build Sales Funnel

How to build sales funnel? Any online marketer needs to drive customers to your website and then drive them away as fast as possible. To do this, you need to know how to convert traffic into leads, convert leads into customers and then into repeat customers, and finally to loyal customers. This article will concentrate on a few steps essential in every online business to make sure that you always drive as much traffic as possible to your website and funnel them into the sales funnel.

The first stage in building a sales funnel is straightforward but needs to be stated clearly and then followed by a good plan. The sales funnel is simply the potential customer’s path, from their initial contact with your brand to their final sale. In other words, the sales funnel is the path of a prospective customer from a prospect to lead and, ultimately, a happy customer. Each stage is equally important for every lead stage, so the order in which they are introduced to your website, product, or service will impact how successful they will be. In general, the first stage should be considered as a catch-all for getting potential customers and prospects interested in your products and services before moving on to the second stage, where you capture them through the sales funnel.

Once you have converted your leads into customers, it is essential to follow up with them at every stage to maintain a long-term relationship with them. You can achieve this through email marketing, telemarketing, direct mail, and even more creative ways such as giving away free gifts, promotional items or discounts, etc. Another important aspect of how to build a sales funnel is to automate as many processes as possible. One way to automate is through CRM software. With CRM software, you can create sales process reports, follow-ups and even make and send automated emails and letters. Using CRM software will help you handle your leads’ workflow and ensure that you don’t waste time with tasks that don’t require your attention.

What is sales funnel

In today’s marketing environment, having a clearly defined sales funnel that maximizes sales performance is crucial to company success. The sales funnel is a detailed model of how a sales representative completes each activity step in the sales process, from client contact to product or service purchase. The concept of the sales funnel is central to many current market research models. However, many companies fail to fully define and measure this critical component of their overall sales process. Defining a sales funnel can be accomplished by asking simple questions at every stage of the sales process.

The customer sells: As a salesperson goes up the sales funnel, they make more sales from each new prospect. Typically, this comes in the form of a request for information (or an inquiry) from the prospective client. At this point in the sales process, it is common for a customer to ask if there is a free or inexpensive offering that the company offers. A well-positioned company to respond with a yes will have a successful sales funnel; however, a company that responds with a no or a limited offer will be better served by taking the time to address the client’s other needs before committing to a product or service.

The conversion rate: Once a salesperson has gone up the sales funnel, the real work begins, and the sales closing rate is determined. At this stage, a company must determine whether the prospective client is likely to convert to a paying customer or not. Most companies measure this through a standard sales closing rate (SCR) that compares the number of times a sale is closed to the number of times a prospective buyer goes no further.

Step 1: What is HVCO

HVCO - High Value Content offer is the kind of gift you give to your audience in exchange for an email.

For example, if you are promoting a dog training e-book, what could make you stop, look, or even click? High-value content can come in the form of a great eBook, video series, or blog post. By tailoring your e-course to your target audience’s interests, you are presenting your visitors with the tools they will need to solve their problems. This is the essence of giving your audience what they want.

The most important thing to remember when optimizing your website is that it’s all about getting in front of your audience as quickly as possible. Most people spend half an hour online before leaving the Internet. If you want to increase that time by 30 percent, start using high-value content to jumpstart your sales funnel. After you write your sales copy and have a live audience listening, you have established yourself as an expert in your niche, and you can easily command a high commission on every sale that is completed.

Step 2: What is Lead Magnet

If you are selling something on the Internet, you need a landing page for HVCO as a lead magnet. This is where you get the visitor’s name and email address that you’ll be able to use with the sales email sequence.

A landing page should be a short description of your hvco with some sales copy on your website. It should not be longer than a couple of sentences. The page helps in getting inbound links for your site. The more pages you have, the better. You need to have enough pages to get maximum exposure.

Step 3: Sales email sequence

What is Sales Email Sequence? In sales, a Sales email sequence is a series of emails sent to a customer’s inbox after they have made a purchase or requested more information from the company. Many things go into creating this sequence of emails, but the important thing to note first and foremost is that your emails should be relevant to what the customer has purchased from you.

For example, suppose you are selling an auto-responder program. In that case, your sales email sequence will generally start with a description of the product, how to use it, and a recommendation of the service or feature. The next part of the sequence would be a clear explanation as to why they should purchase the product, and this can even include giving testimonials or explaining the benefits of the program. This shows that what you are trying to do through your sales email sequence is to sell and give the customer a reason to buy from you.

What is Sales Email Sequence? By clearly establishing in your sales letter that what you are selling is relevant to what the customer has purchased from you before, you are already ahead of the game and ensuring that they will read the email that contains all of these key elements. Besides, you are making sure that they are given the opportunity to opt-in to your list, which is one step further in their decision to purchase from you.

Step 4: What is Product Landing Page

What is a Product Landing Page? What is it, and how do you use it in your business? Well, a Product Landing Page is a sales page containing a different types of products, that’s why it is called aProduct Landing Page. This sales page can be easily made by using different tactics and techniques. One such technique is writing a sales copy for a new product launch and adding some key buzzwords mixed with stories on the page.

Another way is to use a squeeze page. If you plan to create a product launch page, you need to know how your visitors are making a purchase decision. For example, they may read your sales copy, and they are glued to your sales copy and unable to do anything else. In such cases, you need to push your visitors to go through your squeeze page. The squeeze page should be very attractive and have many benefits that the visitors will like and be convinced to buy your product. It is quite easy to build such a page. All you need to do is to write a compelling sales copy.

You should also keep in mind that the point of having a landing page is only if you are going to sell a product. Why do you need a landing page in the first place? Because it allows you to convert your visitor. When you visit your site, what is the main aim of your visit? If you are visiting to get quality information on the products, that’s a good thing. But if you are visiting just to buy a product, what is the point of having a landing page?

Step 5 (The Last): What is Upselling

What is Upselling? Upselling is a method to convince consumers to buy an upgraded, higher, or higher priced product or other things to create a bigger sale. Upselling is more effective depending on the circumstances.

For example, a drugstore will never sell you to get rid of that bottle of toothpaste, but they will sell you on buying the next one. A department store will never sell you on buying the expensive model of their brand of shoes, but they will cross-sell you to buy the cheaper version. A restaurant will never sell you to order a steak, but they may cross-sell you to order a salad. Sometimes it is the method by which you can earn more profits as well.

If you would like to create an upselling technique, you will first need to determine your average order value. Divide this number by the number of sales you have had, and you will get the percentage of spells you need to create a bigger profit margin. Once you have figured out how many sales you need to make on average, you can create a funnel to help you find those customers. The idea here is to find customers that are willing to buy more than what they are willing to spend, but at the same time, offer them products that are within their spending range.

Radoslaw Fabisiak

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